This privacy policy is applicable to the 2009 New England Patriots Second Chance Drawing (the "Drawing") Website accessible at www.patriotsmasslottery.com (collectively the "Site"), which is operated by New England Patriots L.P. (the "PROVIDER", "we", "our", or "us"). The purpose of this privacy policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we may have collected from you. For a description of your privacy rights under California law, please see "Your California Privacy Rights" below.
TYPES OF INFORMATION THAT MAY BE COLLECTED
The following are the types of information we may collect:
Information You Provide Us
Personal information that you provide to us, such as your name, email address, telephone number, physical address, birth date, or other information, may be collected via the Site. We also collect certain aggregated information from you if you choose to provide it and we may create aggregated and non-personally identifiable information from your personal information. To the extent we associate your personally identifiable information with aggregated information, we will treat the associated information as personal information under this privacy policy.
Site Usage Information
We may receive and store certain types of information whenever you visit the Site. For example, we may collect click-stream data and your IP address.
Email Communications
When you open emails from the Site, we may receive a confirmation noting you opened an email from us, if your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be receiving from us and our subsidiaries and affiliates. Additionally, we keep a record of what types of emails you have opted to and not to receive.
Information from Other Sources
We may receive information about you from other sources and add it to your personal information.
HOW INFORMATION MAY BE COLLECTED
We may collect information from you in several different areas on the Site, including but not limited to those described below:
Registration
If you choose to enter the Drawing, you will be asked first to complete a registration form and provide personally identifiable information
Site Emails and Other Uses of Your Personally Identifiable Information
Your personally identifiable information may be used to contact you for winner notification, prize delivery confirmation or other related purposes. We may ask your permission to allow us to post publicly some of your information on the Site, such as on a winners' page, in the event you win the Drawing. We will not post your information without your permission. In some instances, a third party advertiser or sponsor may operate or host a contest or sweepstakes on the Site, and collect your information. In those cases, where we are not the operator or host of the contest or sweepstakes, we have no control over the information collected and accordingly urge you to review the advertiser's or sponsor's privacy policy applicable to the contest or sweepstakes before participating.
Cookies
As with many Websites, the Site uses standard technology called "cookies," which are small data files that are transferred to your computer when you allow your browser to accept cookies. Cookies automatically identify your Web browser to the Site whenever you visit the Site, and make using the Site easier for you by saving your preferences and other information. By tracking how and when you use the Site, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Site are based on data obtained from cookies. Accepting cookies allows you, among other things, to personalize your experience on the Site. Cookies may also allow the Site to present to you advertising which may be of interest to you. If you do not want information collected through the use of cookies, you generally can opt out of providing this information by turning the cookies off in your browser; however, some areas of the Site may not provide you with a personalized experience if you have disabled the use of cookies.
IP Addresses and Click-stream Data
We may collect IP addresses and/or click-stream data for purposes of system administration and to report aggregate information to our advertisers and sponsors. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. Our computers identify your computer by its IP address. When you request Web pages from the Site, our computers log your IP address. Click-stream data is information collected by our computers when you request Web pages from the Site. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the Site, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.
HOW WE USE THE INFORMATION COLLECTED
The PROVIDER owns the information collected via this Site. As applicable, the information you provide to us may be used to:
- facilitate the administration of the Drawing;
- contact you about the Site;
- contact you about the Drawing;
- monitor or improve the use of the Site;
- customize the advertising and content you see;
- monitor compliance with our terms and conditions of use of the Site and the Drawing Procedures;
- provide special offers to you from the PROVIDER and/or its respective affiliates and subsidiaries and other third parties;
- send you promotional material on behalf of our business partners; and
- inform you of a prize you have won.
WITH WHOM THE INFORMATION MAY BE SHARED
At times, we may share your personally identifiable information with others for various purposes. The following outlines the ways in which your information may be shared with others:
Agents and Service Providers: We employ other companies, businesses, certain services and individuals to perform functions on our behalf. Examples include sending e-mail, removing repetitive information from customer lists, Site analysis, analyzing data, providing marketing assistance, and providing customer service. These entities have access to personally identifiable information needed to perform their functions, but, unless otherwise set forth herein, may not use it for other purposes.
Promotional Offers: We may send offers by email to you on behalf of other partners. When we do this, we do not give that partner your name and address. If you do not want to receive such offers, you may opt out in response to the email.
Optional Information/Your Right to Opt-Out: We may share your demographic and other optional information, along with other personally identifiable information, with third parties in order to permit such third parties to provide offers or promotions which may be of interest to you. Some of these third parties may also be our service providers. If you do not want us to share your personal information with these companies for their own marketing and promotional purposes, please send an email to patriotsmasslottery@patriots.com or a letter to New England Patriots Second Chance Drawing, One Patriot Place, Foxborough MA 02035. Your opt-out request will be processed within thirty (30) days of the date on which we receive it. Please note that any opt-out of this type of sharing will not affect our right to share personally identifiable information with agents and service providers, as set forth above.
Aggregate Information: We may share aggregate information such as demographics and Site usage statistics with advertisers, sponsors or other organizations. When this type of information is shared, the other parties do not have access to your personally identifiable information.
Subsidiaries and Affiliates: We may share your information (including, without limitation, personally identifiable information) with our subsidiaries and affiliates.
Business Transfers: The Site or PROVIDER may be sold along with its assets, or other transactions may occur in which your personally identifiable information is one of the business assets transferred. In such a case, your personally identifiable information, which we have gathered, may be one of the business assets we transfer.
Legal Process: In the event we are required to respond to subpoenas, court orders or other legal process your personally identifiable information may be disclosed pursuant to such subpoena, court order or legal process, which may be without notice to you.
Chat Rooms, Forums, and Message Boards
The Site may make chat rooms, forums and message boards available to its users. While you are required to register with the site for access to these areas, you are not required to provide any personal information when using these areas but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. The PROVIDER cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas.
Links to Other Web Sites
This privacy policy applies only to this Site. When you are on the Site you could be directed to other sites beyond our control. For example, if you "click" on a banner advertisement, the "click" may take you off the Site onto a different Web site. This includes links from advertisers, sponsors and others that may use the Site's logo as part of a cobranding agreement. These other Web sites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a Website that is linked to our Site, you should consult that site's privacy policy before providing any personal information.
SECURITY
This Site incorporates reasonable safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information that we may collect and we have put into place reasonable precautions to protect such information from loss, misuse and alteration. Only those employees who need access to your information in order to do their jobs are allowed access. Our security policies are reviewed periodically and revised as required.
A SPECIAL NOTE FOR PARENTS CONCERNING PRIVACY
The Site is a general audience site. We do not currently collect any personal information from children under the age of thirteen on the Site. If in the future, the PROVIDERS knowingly collect personally identifiable information from children, we will do so in compliance with the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.) including, without limitation, obtaining necessary parental consents. We encourage you to visit the Direct Marketing Association's Web site (www.the-dma.org) and explore the Get CyberSavvy! Program as well as the GetNetWise Web site (www.getnetwise.org) to learn more about parental control tools.
YOUR CALIFORNIA PRIVACY RIGHTS
A California privacy law that went into effect on January 1, 2005, allows California residents to obtain specific information about a business’s privacy practices if it shares information with other companies for those companies’ direct marketing purposes. As explained in this privacy policy, whenever you agree to let us collect personal information about you, we will always provide you with an option to prevent this information from being shared for non-administrative purposes with third parties. You can exercise this option at any time by following the steps outlined above.
NOTIFICATION OF CHANGES AND YOUR ACCEPTANCE OF THE PRIVACY POLICY
By using this Site, you signify your agreement to the terms of this privacy policy. If we decide to change or update this privacy policy, we will post the change or update here and change the "Last Modified" date. If at any point we decide to use personally identifiable information in a manner materially different from that stated at the time it was collected, we will notify you by way of an email or some other means. Your continued use of the Site after the "Last Modified" date shall constitute your acceptance of such revised privacy policy.
CORRECTION/UPDATING PERSONAL INFORMATION
If your personally identifiable information (such as your address) changes, or if you no longer desire to access our Site and participate in the Rewards Program, you may correct, update or remove the personal data you have provided to us by making changes to your profile, by using an opt out message in an email, by emailing us at patriotsmasslottery@patriots.com with your request, or by contacting us at New England Patriots Second Chance Drawing, One Patriot Place, Foxborough MA 02035. Please note your choices with respect to your personally identifiable information will not affect information previously shared with third parties. If you have any questions about this privacy policy or the privacy practices of this Site, you can contact Webmaster at patriotsmasslottery@patriots.com.
Last Modified: August 4, 2009